Elite Project – Your Specialist for Excellence in Beauty Retail
We realise brand images in beauty retail – with permanent teams and uncompromising premium finishes.
Who We Are
An owner-managed company based in Dernbach. With deep understanding of beauty retail and creative problem-solving, we implement luxury brand images effectively.
Our Specialisation
Focus on beauty retail: from precise initial set-up to planograms and decoration material, logistics and project management.
Our Infrastructure
Own storage facilities and fleet for maximum quality and speed.
Our Approach
Customer First – personal, precise, premium: We are the exceptional partner with professional commitment.
Our Responsibility
Sustainability and ESG support are integral to our work – from recycling to CO₂ reduction.
Our Teams
Permanent in-house merchandising teams ensure high quality and precise control on behalf of our Clients.
Timeline
This is Elite Project

Complete Package for Beauty Retail
From initial set-up through installation, updating and maintenance to logistics and recycling – all from one source

Own Merchandiser
Permanent experts guarantee maximum brand loyalty.

Speed in DACH
Rapid campaign implementation with flexible timing – simultaneously in Germany and Austria.

Attention to Detail & Briefing Accuracy
Zero tolerance for deviations from brand guidelines thanks to close briefing alignment – for flawless premium finishes.

Transparent Project Control
Full transparency through time tracking, photo reports and local feedback – for measurable efficiency

Sustainability & ESG Support
Sustainable materials, recycling and targeted ESG initiatives – for responsible brand work.
Management team

Lena Hornbostel – Founder & Managing Director
Lena Hornbostel embodies the creative vision and strategic direction of Elite Project. With her background in premium retail and her passion for design and brand experience, she combines operational excellence with innovative strength.
Rainer Hornbostel – Managing Director
Rainer Hornbostel is responsible for commercial management and technical implementation. His decades of experience in premium and travel retail guarantee the highest quality, efficient processes, and the successful execution of complex rollouts.