Elite Project – Your Specialist for Excellence in Beauty Retail

We realise brand images in beauty retail – with permanent teams and uncompromising premium finishes.

Who We Are
An owner-managed company based in Dernbach. With deep understanding of beauty retail and creative problem-solving, we implement luxury brand images effectively.

Our Specialisation
Focus on beauty retail: from precise initial set-up to planograms and decoration material, logistics and project management.

Our Infrastructure
Own storage facilities and fleet for maximum quality and speed.

Our Approach
Customer First – personal, precise, premium: We are the exceptional partner with professional commitment.

Our Responsibility
Sustainability and ESG support are integral to our work – from recycling to CO₂ reduction.

Our Teams
Permanent in-house merchandising teams ensure high quality and precise control on behalf of our Clients.

Timeline

2015
Foundation & Inspiration
Inspired by the international travel‑retail projects of the family‑owned von Bergh GmbH with luxury cosmetics brands, Elite Project was founded by Lena Hornbostel together with her father.
2018
Clear Focus on Beauty Retail
Specialisation in initial set-up, planograms, decoration material, logistics and project management.
2020
Building Own Infrastructure
Establishment of the Dernbach site with its own functionally equipped warehouse, as well as a structured area for bespoke pre‑assemblies.
2021
Stronger Integration of Sustainability
Introduction of recycling and refurbish programmes for responsible brand work.
Today
Growth & Scaling
Execution of individual projects and rollouts in Germany and Austria – fast, flexible, and delivered with high‑quality finishes.

This is Elite Project

Complete Package for Beauty Retail

From initial set-up through installation, updating and maintenance to logistics and recycling – all from one source

Own Merchandiser

Permanent experts guarantee maximum brand loyalty.

Speed in DACH

Rapid campaign implementation with flexible timing – simultaneously in Germany and Austria.

Attention to Detail & Briefing Accuracy

Zero tolerance for deviations from brand guidelines thanks to close briefing alignment – for flawless premium finishes.

Transparent Project Control

Full transparency through time tracking, photo reports and local feedback – for measurable efficiency

Sustainability & ESG Support

Sustainable materials, recycling and targeted ESG initiatives – for responsible brand work.

Management team

Lena Hornbostel – Founder & Managing Director

Lena Hornbostel embodies the creative vision and strategic direction of Elite Project. With her background in premium retail and her passion for design and brand experience, she combines operational excellence with innovative strength.

Rainer Hornbostel – Managing Director

Rainer Hornbostel is responsible for commercial management and technical implementation. His decades of experience in premium and travel retail guarantee the highest quality, efficient processes, and the successful execution of complex rollouts.