Bringing premium brand images to life in-store

Visual merchandising for luxury beauty brands

Initial Set-Up & Planogram Execution
Precise implementation of brand guidelines, furniture design and adjustments, plus detail-oriented merchandising according to planograms — including planogram creation.

Product Presentations & Launches
Impactful staging for store openings and post-renovation launches that bring brand images to life instantly.

Custom Display Production, Storage & Logistics
In-house manufacturing of glorifiers and display solutions, supported by dedicated storage and optimized project logistics.

Customer-Focused Problem Solving
Flexible, fast and reliable solutions for individual challenges, delivered through close collaboration and a customer-first mindset.

Professional services

Precise, premium and 100% beauty-focused

Planograms

Our planograms ensure consistent, efficient product presentation tailored to each store environment.

  • Creation by in-house experts using client software
  • Individual adaptation per store and furniture
  • Seasonal updates per sales round (SOR)

Decoration Material

Our decoration materials are designed to elevate beauty brands at the point of sale, combining visual impact with smart, sustainable production.
  • Podiums, tester displays/glorifiers, signage, slides, films
  • Flexible production even in small quantities
  • Premium craftsmanship through highly qualified suppliers
  • Sustainability: modular systems, recycling
  • Beauty focus with premium finishes

Storage & Logistics

Our storage and logistics cover everything from secure warehousing to rapid, coordinated distribution.
  • Spacious, modern warehouse in Dernbach
  • Storage, pre-assembly, testing, kitting
  • Modern warehouse management with certified safety standards
  • Recycling, reusable packaging, CO₂ reduction
  • Rapid implementation through own in-house infrastructure
  • Beauty-specific storage and pre-assembly for premium finishes

Project Management

With experienced teams and clear processes, we turn complex rollouts into well-orchestrated, stress-free projects.
  • Briefing (drawings, etc.), pre-assembly in our own warehouse, on-site installation, acceptance testing
  • Central control and rollout coordination from Dernbach HQs
  • Exclusively permanent teams – no compromises
  • Quality assurance: checklists, photo audits, acceptance protocols, escalation paths
  • Safety training, health & safety compliance

Latest Project

Copenhagen Airport

Complete finish within two days despite complex logistical and security requirements at the airport

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This is Elite Project

Complete Package for Beauty Retail

From initial set-up through installation, updating and maintenance to logistics and recycling – all from one source

Own Merchandiser

Permanent experts guarantee maximum brand loyalty.

Speed in DACH

Rapid campaign implementation with flexible timing – simultaneously in Germany and Austria.

Attention to Detail & Briefing Accuracy

Zero tolerance for deviations from brand guidelines thanks to close briefing alignment – for flawless premium finishes.

Transparent Project Control

Full transparency through time tracking, photo reports and local feedback – for measurable efficiency

Sustainability & ESG Support

Sustainable materials, recycling and targeted ESG initiatives – for responsible brand work.

Careers at Elite Project

Join our team for beauty retail excellence.

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